.campaign-article {
  --campaign-navy: #0f172a;
  --campaign-navy-soft: #17233a;
  --campaign-orange: #f97316;
  --campaign-orange-dark: #c2410c;
  --campaign-blue: #2563eb;
  --campaign-paper: #f8f5ef;
  --campaign-soft: #f8fafc;
  --campaign-line: #dfe5ec;
  --campaign-copy: #475569;
  color: var(--campaign-navy);
  background: #fff;
}

.campaign-article a,
.campaign-article button {
  -webkit-tap-highlight-color: transparent;
}

.campaign-article a:focus-visible,
.campaign-article button:focus-visible,
.campaign-article [tabindex]:focus-visible {
  outline: 3px solid #fdba74;
  outline-offset: 4px;
}

.campaign-wide {
  width: min(100% - 40px, 1180px);
  margin-inline: auto;
}

.campaign-reading-width {
  width: min(100% - 40px, 780px);
  margin-inline: auto;
}

.campaign-reading-progress {
  position: sticky;
  top: 80px;
  z-index: 40;
  height: 3px;
  pointer-events: none;
  background: rgba(226, 232, 240, .72);
}

.campaign-reading-progress span {
  display: block;
  width: 0;
  height: 100%;
  background: linear-gradient(90deg, var(--campaign-orange), var(--campaign-blue));
  transition: width .08s linear;
}

.campaign-hero {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  padding: 44px 0 72px;
  color: #fff;
  background:
    radial-gradient(circle at 87% 12%, rgba(37, 99, 235, .2), transparent 31%),
    linear-gradient(135deg, #0f172a 0%, #111c31 55%, #0b1324 100%);
}

.campaign-hero::before {
  position: absolute;
  inset: 0;
  z-index: -1;
  opacity: .11;
  background-image:
    linear-gradient(rgba(255, 255, 255, .2) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, .2) 1px, transparent 1px);
  background-size: 48px 48px;
  content: "";
  mask-image: linear-gradient(90deg, transparent, #000 42%, #000);
}

.campaign-hero .insights-breadcrumb {
  margin-bottom: 40px;
  color: #94a3b8;
}

.campaign-hero .insights-breadcrumb a {
  color: #fdba74;
}

.campaign-hero-grid {
  display: grid;
  align-items: center;
  grid-template-columns: minmax(0, .92fr) minmax(420px, 1.08fr);
  gap: clamp(44px, 6vw, 84px);
}

.campaign-hero-copy {
  position: relative;
  z-index: 1;
}

.campaign-hero .insights-eyebrow {
  margin-bottom: 20px;
  color: #fdba74;
}

.campaign-hero h1 {
  max-width: 720px;
  margin: 0;
  color: #fff;
  font-size: clamp(43px, 5vw, 68px);
  font-weight: 800;
  line-height: 1.01;
  letter-spacing: -.045em;
  text-wrap: balance;
}

.campaign-hero .insights-article-deck {
  max-width: 650px;
  margin: 25px 0 0;
  color: #cbd5e1;
  font-size: clamp(18px, 1.6vw, 21px);
  line-height: 1.65;
}

.campaign-hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 14px 22px;
  margin-top: 32px;
}

.campaign-primary-action {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 12px 20px;
  border: 1px solid var(--campaign-orange);
  border-radius: 8px;
  color: #fff;
  background: var(--campaign-orange);
  box-shadow: 0 10px 24px rgba(249, 115, 22, .2);
  font: inherit;
  font-size: 15px;
  font-weight: 800;
  line-height: 1.2;
  cursor: pointer;
  transition: background-color .2s ease, border-color .2s ease, transform .2s ease;
}

.campaign-primary-action:hover {
  border-color: #ea580c;
  background: #ea580c;
  transform: translateY(-1px);
}

.campaign-primary-action svg {
  flex: 0 0 auto;
}

.campaign-secondary-action {
  display: inline-flex;
  min-height: 44px;
  align-items: center;
  gap: 8px;
  border-bottom: 1px solid rgba(255, 255, 255, .42);
  color: #e2e8f0;
  font-size: 15px;
  font-weight: 700;
  text-decoration: none;
  transition: border-color .2s ease, color .2s ease;
}

.campaign-secondary-action:hover {
  border-color: #fdba74;
  color: #fff;
}

.campaign-hero-visual {
  position: relative;
  margin: 0;
  animation: campaign-reveal .8s cubic-bezier(.2, .7, .2, 1) both;
}

.campaign-hero-visual::before {
  position: absolute;
  top: -18px;
  right: -20px;
  width: 88px;
  height: 88px;
  border-top: 2px solid rgba(251, 146, 60, .75);
  border-right: 2px solid rgba(251, 146, 60, .75);
  content: "";
}

.campaign-hero-visual img {
  display: block;
  width: 100%;
  height: auto;
  border: 1px solid rgba(255, 255, 255, .16);
  border-radius: 20px;
  box-shadow: 0 30px 70px rgba(2, 6, 23, .36);
}

.campaign-hero-note {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 15px 0 0;
  color: #94a3b8;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
}

.campaign-hero-note::before {
  width: 34px;
  height: 1px;
  background: var(--campaign-orange);
  content: "";
}

.campaign-intro {
  position: relative;
  padding: 82px 0 70px;
  background: #fff;
}

.campaign-intro-grid {
  display: grid;
  grid-template-columns: 180px minmax(0, 780px);
  justify-content: center;
  gap: 46px;
}

.campaign-intro-marker {
  position: relative;
  padding-top: 8px;
  color: var(--campaign-orange-dark);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .09em;
  line-height: 1.5;
  text-transform: uppercase;
}

.campaign-intro-marker::before {
  display: block;
  width: 56px;
  height: 4px;
  margin-bottom: 17px;
  background: linear-gradient(90deg, var(--campaign-orange) 0 60%, var(--campaign-blue) 60%);
  content: "";
}

.campaign-source {
  color: var(--campaign-copy);
  font-size: 18px;
  line-height: 1.82;
}

.campaign-source p {
  margin: 0 0 24px;
}

.campaign-source strong {
  color: var(--campaign-navy);
  font-weight: 750;
}

.campaign-intro-copy > p:first-child {
  color: #334155;
  font-size: 21px;
  line-height: 1.72;
}

.campaign-intro-copy > p:first-child::first-letter {
  float: none;
  margin-right: 2px;
  color: var(--campaign-orange);
  font-size: 1.8em;
  font-weight: 800;
  line-height: .8;
  vertical-align: -.06em;
}

.campaign-takeaway {
  position: relative;
  margin-top: 32px;
  padding: 28px 32px 28px 74px;
  border: 1px solid #fed7aa;
  border-radius: 14px;
  color: #7c2d12;
  background: #fff7ed;
  font-size: 18px;
  font-weight: 750;
  line-height: 1.55;
}

.campaign-takeaway::before {
  position: absolute;
  top: 31px;
  left: 28px;
  width: 28px;
  height: 28px;
  border: 7px solid var(--campaign-orange);
  border-radius: 50%;
  content: "";
}

.campaign-journey {
  scroll-margin-top: 80px;
  padding: 78px 0 84px;
  border-block: 1px solid var(--campaign-line);
  background: var(--campaign-paper);
}

.campaign-section-kicker {
  margin: 0 0 14px;
  color: var(--campaign-orange-dark);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.campaign-display-heading {
  max-width: 820px;
  margin: 0;
  color: var(--campaign-navy);
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -.035em;
  text-wrap: balance;
}

.campaign-section-lead {
  max-width: 700px;
  margin: 18px 0 0;
  color: var(--campaign-copy);
  font-size: 18px;
  line-height: 1.7;
}

.campaign-journey-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 20px;
  margin-top: 42px;
}

.campaign-path {
  position: relative;
  overflow: hidden;
  min-width: 0;
  padding: 30px;
  border: 1px solid #d6dce4;
  border-radius: 16px;
  background: rgba(255, 255, 255, .86);
}

.campaign-path--focused {
  border-color: #fdba74;
  box-shadow: 0 16px 36px rgba(194, 65, 12, .08);
}

.campaign-path-label {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 26px;
  color: #64748b;
  font-size: 13px;
  font-weight: 800;
}

.campaign-path-label::before {
  width: 10px;
  height: 10px;
  border: 2px solid currentColor;
  border-radius: 50%;
  content: "";
}

.campaign-path--focused .campaign-path-label {
  color: var(--campaign-orange-dark);
}

.campaign-path-flow {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: stretch;
}

.campaign-path-step {
  position: relative;
  display: flex;
  min-width: 0;
  min-height: 118px;
  align-items: center;
  justify-content: center;
  padding: 15px 11px;
  border: 1px solid #e2e8f0;
  border-radius: 10px;
  color: #334155;
  background: #fff;
  font-size: 13px;
  font-weight: 750;
  line-height: 1.4;
  text-align: center;
}

.campaign-path-step + .campaign-path-step {
  margin-left: 14px;
}

.campaign-path-step + .campaign-path-step::before {
  position: absolute;
  top: 50%;
  left: -13px;
  width: 11px;
  height: 1px;
  background: #94a3b8;
  content: "";
}

.campaign-path-step + .campaign-path-step::after {
  position: absolute;
  top: calc(50% - 3px);
  left: -5px;
  width: 7px;
  height: 7px;
  border-top: 1px solid #94a3b8;
  border-right: 1px solid #94a3b8;
  content: "";
  transform: rotate(45deg);
}

.campaign-path--focused .campaign-path-step:last-child {
  border-color: var(--campaign-orange);
  color: #9a3412;
  background: #fff7ed;
}

.campaign-path--generic .campaign-path-step:last-child {
  border-style: dashed;
  color: #64748b;
  background: #f8fafc;
}

.campaign-path-caption {
  margin: 22px 0 0;
  color: #64748b;
  font-size: 14px;
  line-height: 1.6;
}

.campaign-article-body {
  padding: 92px 0 100px;
  background: #fff;
}

.campaign-body-grid {
  display: grid;
  grid-template-columns: 210px minmax(0, 780px);
  justify-content: center;
  align-items: start;
  gap: 58px;
}

.campaign-toc {
  position: sticky;
  top: 104px;
  padding: 0 0 0 20px;
  border-left: 1px solid #d9e0e8;
}

.campaign-toc-title {
  margin: 0 0 15px;
  color: var(--campaign-navy);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.campaign-toc a {
  display: block;
  padding: 8px 0;
  color: #64748b;
  font-size: 13px;
  font-weight: 650;
  line-height: 1.35;
  text-decoration: none;
  transition: color .2s ease, transform .2s ease;
}

.campaign-toc a:hover,
.campaign-toc a.is-active {
  color: var(--campaign-orange-dark);
  transform: translateX(3px);
}

.campaign-content-stack {
  min-width: 0;
}

.campaign-reading-section {
  scroll-margin-top: 112px;
  padding: 0 0 64px;
}

.campaign-reading-section + .campaign-reading-section {
  padding-top: 64px;
  border-top: 1px solid var(--campaign-line);
}

.campaign-reading-section h2,
.campaign-reading-section h3 {
  color: var(--campaign-navy);
  letter-spacing: -.022em;
  text-wrap: balance;
}

.campaign-reading-section h2 {
  margin: 0 0 24px;
  font-size: clamp(30px, 3.4vw, 42px);
  font-weight: 800;
  line-height: 1.15;
}

.campaign-reading-section h3 {
  margin: 34px 0 12px;
  font-size: 22px;
  font-weight: 800;
  line-height: 1.35;
}

.campaign-article .insights-article-list {
  margin: 12px 0 30px;
  padding: 0;
  list-style: none;
}

.campaign-article .insights-article-list li {
  position: relative;
  margin: 0;
  padding: 16px 0 16px 38px;
  border-bottom: 1px solid #e8edf2;
}

.campaign-article .insights-article-list li::before {
  position: absolute;
  top: 22px;
  left: 5px;
  width: 12px;
  height: 12px;
  border: 3px solid var(--campaign-orange);
  border-radius: 50%;
  content: "";
}

.campaign-article .insights-article-list li:last-child {
  border-bottom: 0;
}

.campaign-rule {
  margin: 28px 0;
  padding: 27px 30px;
  border-left: 5px solid var(--campaign-orange);
  color: var(--campaign-navy);
  background: var(--campaign-paper);
  font-size: 21px;
  line-height: 1.55;
}

.campaign-example {
  position: relative;
  margin: 34px -34px 24px;
  padding: 34px;
  border: 1px solid #e2e8f0;
  border-radius: 16px;
  background: #f8fafc;
}

.campaign-example::before {
  position: absolute;
  top: 0;
  left: 34px;
  width: 76px;
  height: 4px;
  background: linear-gradient(90deg, var(--campaign-orange) 0 55%, var(--campaign-blue) 55%);
  content: "";
}

.campaign-example p:last-child {
  margin-bottom: 0;
}

.campaign-article .insights-table-wrap {
  width: calc(100% + 100px);
  max-width: none;
  margin: 34px -50px 38px;
  border: 1px solid #dfe5ec;
  border-radius: 14px;
  box-shadow: 0 14px 34px rgba(15, 23, 42, .06);
}

.campaign-article .insights-table-wrap table {
  font-size: 15px;
}

.campaign-article .insights-table-wrap th {
  color: var(--campaign-navy);
  background: #edf2f7;
}

.campaign-article .insights-table-wrap th:last-child {
  color: #9a3412;
  background: #fff7ed;
}

.campaign-channels {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0 28px;
  margin-top: 30px;
}

.campaign-channel {
  padding: 28px 0 8px;
  border-top: 1px solid #dfe5ec;
}

.campaign-channel h3 {
  margin-top: 0;
}

.campaign-channel p {
  font-size: 16px;
  line-height: 1.72;
}

.campaign-mid-cta {
  position: relative;
  overflow: hidden;
  margin: 10px 0 74px;
  padding: 34px;
  border-radius: 16px;
  color: #fff;
  background: var(--campaign-navy);
}

.campaign-mid-cta::after {
  position: absolute;
  top: -76px;
  right: -60px;
  width: 210px;
  height: 210px;
  border: 38px solid rgba(249, 115, 22, .16);
  border-radius: 50%;
  content: "";
}

.campaign-mid-cta h2 {
  position: relative;
  z-index: 1;
  max-width: 560px;
  margin: 0;
  color: #fff;
  font-size: 28px;
  line-height: 1.25;
}

.campaign-mid-cta p {
  position: relative;
  z-index: 1;
  max-width: 560px;
  margin: 12px 0 22px;
  color: #cbd5e1;
  font-size: 16px;
  line-height: 1.6;
}

.campaign-mid-cta .campaign-primary-action {
  position: relative;
  z-index: 1;
}

.campaign-checklist .insights-article-list {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin-top: 30px;
}

.campaign-checklist .insights-article-list li {
  min-height: 138px;
  padding: 24px 20px 20px 56px;
  border: 1px solid #dfe5ec;
  border-radius: 12px;
  background: #fff;
}

.campaign-checklist .insights-article-list li::before {
  top: 27px;
  left: 23px;
  width: 18px;
  height: 18px;
  border: 0;
  border-radius: 5px;
  background: #ffedd5 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 18 18'%3E%3Cpath d='m4.5 9 3 3 6-7' fill='none' stroke='%23c2410c' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / 16px 16px no-repeat;
  content: "";
}

.campaign-faq {
  padding-bottom: 0;
}

.campaign-faq-item {
  padding: 27px 0 5px;
  border-top: 1px solid #dfe5ec;
}

.campaign-faq-item:first-of-type {
  margin-top: 34px;
}

.campaign-faq-item h3 {
  position: relative;
  margin: 0 0 12px;
  padding-top: 0;
  padding-left: 36px;
  border-top: 0;
  font-size: 20px;
}

.campaign-faq-item h3::before {
  position: absolute;
  top: 2px;
  left: 0;
  width: 18px;
  height: 18px;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 18 18'%3E%3Ctext x='2' y='14' fill='%23c2410c' font-family='Arial,sans-serif' font-size='13' font-weight='900'%3EQ%3C/text%3E%3C/svg%3E") center / 18px 18px no-repeat;
  content: "";
}

.campaign-faq-item p {
  padding-left: 36px;
}

.campaign-final-cta {
  position: relative;
  overflow: hidden;
  padding: 74px 0 80px;
  border-top: 1px solid #e2e8f0;
  background: var(--campaign-paper);
}

.campaign-final-cta::before {
  position: absolute;
  right: max(20px, calc((100vw - 1180px) / 2));
  bottom: -130px;
  width: 330px;
  height: 330px;
  border: 60px solid rgba(37, 99, 235, .08);
  border-radius: 50%;
  content: "";
}

.campaign-final-cta-inner {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: end;
  gap: 40px;
}

.campaign-final-cta h2 {
  max-width: 700px;
  margin: 0;
  color: var(--campaign-navy);
  font-size: clamp(34px, 4vw, 52px);
  font-weight: 800;
  line-height: 1.08;
  letter-spacing: -.035em;
}

.campaign-final-cta p {
  max-width: 700px;
  margin: 18px 0 0;
  color: var(--campaign-copy);
  font-size: 18px;
  line-height: 1.7;
}

@keyframes campaign-reveal {
  from {
    opacity: 0;
    transform: translate3d(24px, 10px, 0) scale(.98);
  }
  to {
    opacity: 1;
    transform: translate3d(0, 0, 0) scale(1);
  }
}

@media (max-width: 1080px) {
  .campaign-hero-grid {
    grid-template-columns: minmax(0, 1fr) minmax(360px, .9fr);
    gap: 38px;
  }

  .campaign-body-grid {
    grid-template-columns: 176px minmax(0, 720px);
    gap: 34px;
  }

  .campaign-article .insights-table-wrap {
    width: 100%;
    margin-inline: 0;
  }
}

@media (max-width: 900px) {
  .campaign-hero {
    padding-bottom: 60px;
  }

  .campaign-hero-grid {
    grid-template-columns: 1fr;
  }

  .campaign-hero-copy {
    max-width: 760px;
  }

  .campaign-hero-visual {
    max-width: 760px;
  }

  .campaign-intro-grid {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .campaign-intro-marker {
    display: flex;
    align-items: center;
    gap: 14px;
  }

  .campaign-intro-marker::before {
    width: 42px;
    margin: 0;
  }

  .campaign-journey-grid {
    grid-template-columns: 1fr;
  }

  .campaign-body-grid {
    grid-template-columns: 1fr;
  }

  .campaign-toc {
    position: static;
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 2px 18px;
    padding: 20px 22px;
    border: 1px solid #dfe5ec;
    border-radius: 12px;
    background: #f8fafc;
  }

  .campaign-toc-title {
    grid-column: 1 / -1;
  }

  .campaign-example {
    margin-inline: 0;
  }

  .campaign-final-cta-inner {
    grid-template-columns: 1fr;
    align-items: start;
  }
}

@media (max-width: 680px) {
  .campaign-wide,
  .campaign-reading-width {
    width: min(100% - 32px, 1180px);
  }

  .campaign-hero {
    padding: 28px 0 46px;
  }

  .campaign-hero .insights-breadcrumb {
    margin-bottom: 30px;
    font-size: 12px;
  }

  .campaign-hero h1 {
    font-size: clamp(37px, 11vw, 48px);
    line-height: 1.04;
  }

  .campaign-hero-actions,
  .campaign-primary-action,
  .campaign-secondary-action {
    width: 100%;
  }

  .campaign-hero-visual::before {
    display: none;
  }

  .campaign-intro {
    padding: 60px 0 50px;
  }

  .campaign-source {
    font-size: 17px;
    line-height: 1.75;
  }

  .campaign-intro-copy > p:first-child {
    font-size: 19px;
  }

  .campaign-takeaway {
    padding: 24px 22px 24px 58px;
  }

  .campaign-takeaway::before {
    top: 29px;
    left: 21px;
    width: 22px;
    height: 22px;
    border-width: 6px;
  }

  .campaign-journey {
    padding: 60px 0 64px;
  }

  .campaign-path {
    padding: 23px 20px;
  }

  .campaign-path-flow {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .campaign-path-step {
    min-height: 70px;
  }

  .campaign-path-step + .campaign-path-step {
    margin-left: 0;
  }

  .campaign-path-step + .campaign-path-step::before {
    top: -17px;
    left: 50%;
    width: 1px;
    height: 12px;
  }

  .campaign-path-step + .campaign-path-step::after {
    top: -11px;
    left: calc(50% - 3px);
    transform: rotate(135deg);
  }

  .campaign-article-body {
    padding: 64px 0 72px;
  }

  .campaign-toc {
    grid-template-columns: 1fr 1fr;
    padding: 18px;
  }

  .campaign-reading-section {
    padding-bottom: 48px;
  }

  .campaign-reading-section + .campaign-reading-section {
    padding-top: 48px;
  }

  .campaign-reading-section h2 {
    font-size: 30px;
  }

  .campaign-example {
    padding: 28px 22px;
  }

  .campaign-channels,
  .campaign-checklist .insights-article-list {
    grid-template-columns: 1fr;
  }

  .campaign-checklist .insights-article-list li {
    min-height: 0;
  }

  .campaign-mid-cta {
    padding: 28px 22px;
  }

  .campaign-mid-cta .campaign-primary-action {
    width: 100%;
  }

  .campaign-faq-item h3,
  .campaign-faq-item p {
    padding-left: 30px;
  }

  .campaign-final-cta {
    padding: 58px 0 64px;
  }
}

@media (max-width: 390px) {
  .campaign-hero h1 {
    font-size: 36px;
  }

  .campaign-toc {
    grid-template-columns: 1fr;
  }

  .campaign-display-heading,
  .campaign-final-cta h2 {
    font-size: 32px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .campaign-hero-visual {
    animation: none;
  }

  .campaign-primary-action,
  .campaign-secondary-action,
  .campaign-toc a,
  .campaign-reading-progress span {
    transition: none;
  }
}